Founder-led marketing got you here. Now it needs a system.

I'm the fractional demand gen and GTM lead for B2B companies with complex sales cycles that sell internationally. We start with a GTM Foundation Sprint to set the direction, then I run the demand generation that follows.

Direction means who you sell to and what you say. Then the channels, content and tracking that turn it into pipeline you can measure.

Book an intro call See what I do

A few direct questions about your business and how you build revenue, then a straight answer on whether I can help.

13 years in cybersecurity SaaS as growth lead and demand gen manager, through private equity ownership and an acquisition.

4xARR growth in 4 years, as part of the CoSoSys growth team

13 yearsin B2B cybersecurity SaaS

Through M&Agrowth lead across private equity ownership and the acquisition that followed

Strategy, system, execution. In that order.

Most pipeline problems are diagnosed one layer too low. I start at the top and work down.

01 · Strategy

GTM

Sounds familiar?Everyone is a target, and the message changes with every channel.

Who you sell to, and why they buy now.

ICP scored, so effort goes to the accounts most likely to buy
Positioning that wins on depth
One message from the first search to the first sales email
Packaging that matches how buyers judge value

02 · System

Growth engine

Sounds familiar?The dashboard shows activity, and nobody can say which stage loses the deals.

Where the pipeline leaks.

Conversion measured stage by stage, not in totals
Budget that follows pipeline return
Speed from lead to meeting
Pipeline numbers sales and finance both trust

03 · Execution

Demand

Sounds familiar?Spend goes up, pipeline doesn't.

Creating it and capturing it.

ABM, content and events built around the buyers you want to win
Paid search, SEO and customer review platforms run to own the results page your buyers see
Small tests first, budget behind what converts
Paced against target at the cadence your volume supports

From people who've seen the work

“His knowledge of demand generation and growth tactics is superb and it ensured we consistently overachieved lead and pipeline goals quarter over quarter. What makes him truly valuable is his awareness and knowledge of connecting demand generation with sales process, ensuring lead to pipeline conversion delivers positive ROI.”

Tim Deluca-SmithCMO at CoSoSys · managed Zoli directly

“He has a keen eye for identifying performance gaps, quickly diagnosing root causes, and taking decisive action. For example, when we saw a decline in leads from third-party vendors and SEO, he recognized that the change in Google SERPs was the reason, and he developed a strategy to reverse the impact.”

Geraldine CruzOperating Executive, Turn/River Capital

Excerpts from LinkedIn recommendations. Read them in full

GTM Foundation Sprint

Not sure which layer is broken? Start here.

A fixed-scope diagnostic for founder-led teams that need a direction before they spend more.

Zoli speaking to a small group seated around a table during a workshop

What you get

ICP scoring: Which accounts to go after first, and which to leave alone.
Positioning: What you say to them, and why it wins.
Distribution map: Where your buyers already are, and which channels reach them.
90-day plan: What to fix first, what comes next, and in what order.

You leave knowing where growth stalls, what to fix first, and what to stop doing.

Talk about a Sprint

Send two lines. Get a straight answer.

What you sell, and what isn't working. You'll hear back within one working day, with a plain yes or no on whether I can help.

Email me LinkedIn